We are here to help you build a great brand.
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Great brands are built through many experiential touch points: products, services, Websites, sales calls, events, media, social and ecological impact. Inventive Branding helps you find new ways to make the most of these touch points.
We have no preconceptions about what is best for you. With you, our experienced team will design creative actions, to achieve your business objectives. Originality and authenticity are our hallmarks.
We find inventive ways of using available resources. We know marketers are accountable for results. Thus, we prioritize measurement, demonstrated ROI, and efficiency.
Offerings - Please contact us to discuss your unique ambitions.
We will assess your brand situation and collaborate to develop a path to brand strength. This involves competitive analysis, development of your brand promise and intent, and creation of execution plan. It can also include naming, message creation, and the design of a brand identity system (graphics, usage guidelines, etc.).
Brand Internalization – Install Your Compass
A brand’s image will align to what is true. So before you advertise, ensure that what you want people to believe is based on truth. We can build a program to ensure every person in your organization understands your brand intent and takes action to make it real. We can help you install a powerful sense of True North.
Sales Promotions (that don’t destroy your brand)
In this economy, companies are understandably focused on driving sales NOW. But ye olde “most awesome sale prices ever” approach will weaken your brand. Customers who buy because of a great deal will demand a better deal next time, and down go prices and loyalty. We recommend On Brand Buying BoostersTM – promotional buying incentives which reinforce your brand value. Example: you are a cell phone company. Offer every buyer this week a phone call with your design team to describe their best new phone idea. Build the best idea. And if you order a Sales Promotion engagement now, we’ll give you a color printer…free!
We will identify key touchpoints for specific impact on customer behavior and attitudes. Surprisingly great experiences will be designed to convert your customers to frequent buyers and brand champions. Experiences can be designed for Web, service, product, sales, and other areas.
Web Marketing and Brand Management
Use the latest Web techniques to bring customers to your offerings, and to manage your reputation. Your brand is in the hands of people posting, tweeting, texting, digging, tagging etc. We can help you accurately hear what people are saying, and participate in the conversation in an authentic way that wins loyalty and market share.
Strategic Social Responsibility
With the proliferation of rankings and certifications on subjects ranging from carbon footprints to human rights records, your company’s values and behavior have become major components of your brand. Your customers, employees, and shareholders want to know what you care about, and want your behavior to be in line with their values. What’s more, you don’t need to worry about a crew from 60 Minutes showing up at your office, but you need to know what @CorporateRater57 is telling his 120,000 Twitter followers about you, and what they are telling their readers. We can help you create unique, authentic, and sustainable programs which not only reflect your values, but also capitalize on your core competencies.
Incentive Systems and Organizational Design
Organizations are perfectly designed to get the results that they get. So, if your goals are different than what you have achieved, your incentive systems or organization may need to be better aligned to those goals. We can help you create sales and channel incentive programs, and assess and redesign your organization to enable your objectives.
Advertising and Marketing Communications
Advertising is changing, but it remains one of the most powerful tools. It also can be expensive. With shrinking budgets , there is no room for error. Inventive Branding leverages deep experience, having worked at or with four of the top five agencies in the world, and in every major market. Our expertise transcends “traditional” broadcast and print vehicles and includes interactive, search, and social networking. We can help determine where, when, and to what extent media resources are best allocated. We can help you achieve compelling, even famous, advertising. A key to effectiveness is to find a consistent voice and image across touch points, media, business units, and countries. We will attend to this.