This will complete my summary of how the market for solar energy can be strengthened through demand development.
The true source of module pricing pressure is project developers seeking the minimum price that can be paid to maximize internal rate of return. Forcing manufacturers to compete on price and performance will lead to wholesale margin compression, [...]

Asking people to use a new OS is like asking them to change how their car works – steer with a joystick instead of a wheel, brake with the right pedal instead of the left.  Not welcome, or easy.  Here are three things you can do to increase probability of success of Chrome OS.

Use your [...]

I’ve been studying clean energy – and solar in particular.  Solar appeals to me for its technical elegance and ability to address a number of challenges we face.  The upside for the category is stunning:  today’s $5B solar sector accounts for only 0.15% of the world’s electrical generating capacity, while total consumption from all sources [...]

Mike Sievert posted on one of my favorite topics:  brand differentiation and corporate strategy.  I think Mike gives a good round-up of positioning alternatives.  An excerpt below, full text here.
I think of differentiation on four dimensions (see illustration).

To me, differentiation happens on the four dimensions of Product Offering, Customer Connection, Business Model, and Availability. The [...]

Here is the best banner ad I’ve seen in some time.

It ran at breakfast time on Engadget.  I’m thinking the ad network knows I’m male, and maybe even a Lenovo ThinkPad owner (the computer equivalent of bigger, better bacon).
The merits:  The category is clear (bacon).  The differentiating benefit is clear (bigger).  Potential objections are headed [...]