Differentiation you can feel
Wednesday, May 13th, 2009Mike Sievert posted on one of my favorite topics: brand differentiation and corporate strategy. I think Mike gives a good round-up of positioning alternatives. An excerpt below, full text here.
I think of differentiation on four dimensions (see illustration).
To me, differentiation happens on the four dimensions of Product Offering, Customer Connection, Business Model, and Availability. The [...]