This will complete my summary of how the market for solar energy can be strengthened through demand development.
The true source of module pricing pressure is project developers seeking the minimum price that can be paid to maximize internal rate of return. Forcing manufacturers to compete on price and performance will lead to wholesale margin compression, [...]

Mike Sievert posted on one of my favorite topics:  brand differentiation and corporate strategy.  I think Mike gives a good round-up of positioning alternatives.  An excerpt below, full text here.
I think of differentiation on four dimensions (see illustration).

To me, differentiation happens on the four dimensions of Product Offering, Customer Connection, Business Model, and Availability. The [...]

Some people use spray-on hair.  Likely they are worried that their authentic hair is inadequate.  However, the look achieved tends to confirm and reinforce the shortcomings of the underlying thatch.

I was reminded of this by the new fashionable laptops from Dell.  Here is one of 110 options (the match to the shirt above is pure [...]