Team
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Glen Gilbert
Craig Merrigan
Marco Rengan
Jeff Jewett
Bill Stevenson
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The Inventive Branding team taps extensive experience across technology, consumer packaged goods, services, telecom, market research, clean tech and internet startups. Our skills complement one another to cover a complete range of marketing disciplines. Core competencies include brand building, advertising, channel marketing, sponsorships and corporate responsibility. Click on pictures for full bios.
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Highlights of experience:
- Named and launched brands, including Verizon, IdeaPad, Home Director
- Introduced Lenovo globally after acquisition of IBM’s PC business; bolstered ThinkPad branda
- Marketed bananas, shoes, home automation, hot fudge, credit cards, building materials…
- Originated a progressive corporate responsibility program for a $17B company
- Launched startups during the dot com era
- Planned and executed high growth strategies in emerging markets
- Activated major sponsorships, including Olympics and Formula 1
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