A post by SolarFred rang true with me.
To the Street, the solar uneducated, a solar panel remains a solar panel. The Street just wants to know how much it costs. It’s always the first question. There will increasingly be the pressure for installers to simply get these consumers that lowest price. The commoditization of solar [...]

This will complete my summary of how the market for solar energy can be strengthened through demand development.
The true source of module pricing pressure is project developers seeking the minimum price that can be paid to maximize internal rate of return. Forcing manufacturers to compete on price and performance will lead to wholesale margin compression, [...]

I ran across this cool product.  It is an LED street light, with a wind turbine and solar module, mounted on the same pole, over the light.

This product, sized to fit in a residential neighborhood,  is sold by a company called Urban Green Energy.  It generates electricity when the sun is shining and/or wind is [...]

In part one, I suggested that the solar industry, with such vast upside, has a problem with demand.  There is not enough demand at today’s sustainable price points to consume the rapidly increasing supply.  Price subsidies will help, but to maximize profitable growth, more people need to understand and desire solar power.
The following is an [...]

Asking people to use a new OS is like asking them to change how their car works – steer with a joystick instead of a wheel, brake with the right pedal instead of the left.  Not welcome, or easy.  Here are three things you can do to increase probability of success of Chrome OS.

Use your [...]

I’ve been studying clean energy – and solar in particular.  Solar appeals to me for its technical elegance and ability to address a number of challenges we face.  The upside for the category is stunning:  today’s $5B solar sector accounts for only 0.15% of the world’s electrical generating capacity, while total consumption from all sources [...]