How to acquire “an eye:” visit Kyoto
Thursday, March 26th, 2009If you want great results in creative efforts, such as product design or advertising, you need three things:
1) The “A” team within your agency or design group.
2) An insightful brief that gives the creative team an intimate view of the customer and clarifies project goals.
3) An eye, enabling good judgement of whether the results achieve [...]